Diwas's advantage is posting the work itself, with the client named
Most agencies post a services list. Diwas posts the finished edit, tags the creator it was for, and asks you what you think.
Diwas Basnet is the founder of Unchained, a video-editing agency he started in Nepal in 2022 and grew into a team of more than 10 people editing for some of LinkedIn's biggest creators and brands. He is 20 years old. His LinkedIn account is not a stream of marketing tips or think-pieces. It is a rolling portfolio: the edits his team shipped this week, the dream clients he is spec-editing to win, the pricing experiments he is running, and the honest story of building a company from a laptop with no money in the bank.
That is the whole engine. Agency-led growth is when your client work is your marketing: you publish the finished edits, the spec projects, and the behind-the-scenes craft in public, so the portfolio itself becomes the lead magnet and every deliverable doubles as a post. Diwas runs it with discipline: ship the work, caption it with a genuine 'what do you think?', name the client, and let the result recruit the next one.
A logo, a services list, and 'we offer video editing'. Indistinguishable from a thousand others in the DMs.
The actual edits, posted with the client named and a real question attached. You see the work before you ever book a call.
“Crazy how one message can change your life.”
— From the post about how a cold message to Lara Acosta built the agency (573 reactions)
A note on the sample: LinkedIn returned 84 of his recent posts and 80 are his own, the other four are reshares of other people's posts, which we excluded, so this teardown runs on his 80 most recent originals rather than a round 100. That is every post he published across roughly five and a half months, from late January to early July 2026.
Five findings that repeated across 80 posts
- The work is the content. His biggest posts are the edits themselves: an intro for Lara Acosta (651 reactions) and a re-edit spec for Resend (367).
- Conversation over reach. He averages 205 reactions but 56 comments a post, a 27% comment-to-reaction ratio, roughly four times the LinkedIn norm.
- Video leads. 68% of his posts are video, and video reaches furthest at 216 average reactions, just ahead of images at 210 and well ahead of text at 102.
- People are the proof. He names the creators and brands he edits for constantly, which turns a showcase into credibility.
- Honest, not polished. His origin story (573 reactions) and his 'I'm 20 and don't have it figured out' post (329) humanize the brand as much as any edit.
The numbers behind the account
The story here is not raw reach. It is a steady cadence and an unusually high rate of conversation.
Across the 80 posts we analyzed, Diwas published about 3.3 times a week, most heavily on Tuesday and Wednesday, and unlike many founders he does not go quiet on weekends. That steady rhythm matters more than any single viral hit for a smaller account still compounding its reach.
When he posts
His reach is honest and mid-sized: he averages 205 reactions, with a median of 175 and a top post at 651. None of the 80 posts cleared 1,000 reactions. If you judged him on virality alone you would miss the point. The real signal is buried in the comments.
The content-type mix
Where the engagement comes from
The top posts
| # | Post | Reactions | Comments | Reposts |
|---|---|---|---|---|
| 1 | Recent intro we edited for Lara Acosta | 651 | 191 | 11 |
| 2 | Your boy just got featured by Lara Acosta | 573 | 127 | 7 |
| 3 | Comments on our latest video for Lara | 525 | 124 | 3 |
| 4 | It's crazy to think I had nothing to my name | 378 | 54 | 2 |
| 5 | POV: Resend hired you to edit videos | 367 | 80 | 8 |
| 6 | I'm 20. Two of my biggest goals, already done | 329 | 94 | 0 |
Want to see how your own cadence and comment ratio stack up? Run your profile through our free LinkedIn analyzer.
The six content pillars
Every post is one of six repeatable buckets, so an agency that ships work every day never runs out of things to say.
The finished edit, posted with the creator named and a 'what do you think?' attached.
Re-editing a dream client's public video unprompted, then tagging the founders who could hire him.
The 20-year-old-from-Nepal-with-nothing arc: the wins, the doubts, and the mentor who changed everything.
What editing actually takes, so a 'cheap' service reads as skilled labor worth paying for.
Pricing experiments, positioning calls, and the business lessons of running Unchained in public.
Building Kelpi.ai, his AI ad product, out loud, and documenting the founder learning curve.
Pillar 1: Client showcases (the reach engine)
Why it works: His single biggest post is barely any copy: the edit itself, a named creator, and one question. The work does the selling and the question does the reach, because 'what do you think?' invites the comment that the algorithm rewards. When the product is that good, showing it beats describing it.
Pillar 2: Spec edits and POVs (the prospecting play)
Why it works: He does not pitch Resend in the DMs, he shows them. A spec edit of a dream client's own video is a demo, a portfolio piece, and warm outreach in a single post, and tagging the founders turns it into a conversation. This is cold outreach that reaches thousands instead of one inbox.
Pillar 3: Origin and personal story (the brand)
Why it works: The story arc, cold message to key client to friend, is what turns an editor into a brand people root for. He anchors it in a specific, checkable moment (a public LinkedIn message two years ago), so it reads as real rather than a highlight reel. People hire the person as much as the service.
Pillar 4: The craft behind the edit (the value proof)
Why it works: This post drew 305 comments, the most of any in the sample, because the giveaway asked people to comment 'project' to receive the file. Showing the layers, sound design, and two days of work reframes editing from a commodity into skilled craft, which is exactly what justifies the price.
Pillar 5: Agency building (the operator's notebook)
Why it works: A contrarian business decision, narrated with the reasoning behind it. Founders who might hire him get to see how he thinks about focus and quality, which pre-sells the agency's whole philosophy. Building the business in public makes the buyer trust the operator before the first call.
Pillar 6: The new venture (the next bet)
Why it works: He uses the audience he built with the agency to launch his next product, then asks the crowd a real question ('how did you get your first user?'). Building in public turns followers into early users and advisers, and the transparency about learning SaaS from scratch is itself the hook.
The hooks that earned the comment
His openers are built for a reply, not just a scroll-stop. Most are a showcase, a POV, or a confession you have to react to.
Show the work, ask for a verdict. 'Recent intro we edited for Lara Acosta. What do you think?'
Frame a dream client as already yours. 'POV: Resend hired you to edit videos for them.'
Lead with the proof. 'Your boy just got featured by Lara Acosta on a podcast.'
State the win, then the doubt underneath. 'I'm 20.' Then the parts he has not figured out.
Name the lazy assumption, then correct it. 'But editing is just cutting clips together...' I wish it were that simple.
Signal something rare is coming. 'I usually don't do this.' Then a giveaway or a confession.
The through-line is that a Diwas hook either shows a result you can judge in a second or opens a loop you have to close. For the mechanics of writing openers like these, our guide to writing LinkedIn hooks goes deeper, and you can pressure-test your own first line in the free hook generator.
His top hooks, by the numbers
| Hook type | Opening line | Reactions |
|---|---|---|
| Showcase ask | 'Recent intro we edited for Lara Acosta.' | 651 |
| Named win | 'Your boy just got featured by Lara Acosta on a podcast.' | 573 |
| POV spec | 'POV: Resend hired you to edit videos for them.' | 367 |
| Pattern interrupt | 'I usually don't do this.' | 291 |
A voice that shows the work and tells the truth
It reads like a young founder documenting his climb in real time: the edit, the client's name, the win, and the doubt right beside it.
- Shows, does not tell. The post is often just the edit itself, then 'What do you think?'
- Names the client. Lara Acosta, Timothy Armoo, Jack Frimston, CeraVe, real names as living proof.
- First-person and unpolished. 'your boy', 'we're so back', the doubts alongside the wins.
- Soft CTA at the end. A P.S. pointing to the agency site, never a hard pitch up top.
- Video first. 68% of posts are video, because the product he sells is video.
- Ends on a question. Most posts close with 'what do you think?' or 'rate it out of 10', which is why the comments run high.
The voice is recognizable partly because of recurring devices: the 'your boy' opener on a personal win, the 'POV: [dream client] hired you' frame on a spec edit, and a habit of following a flex with the honest struggle underneath it. He has said he treats LinkedIn like a journal, and it shows: the account reads as documentation, not performance, which is exactly why people trust the work behind it.
What he does, and doesn't, do
- Show the finished edit and ask for a verdict
- Name and tag the client every time
- Tell the origin story, wins and doubts
- Close with a soft P.S. to the agency site
- Post the craft, not just the result
- Talk about editing in the abstract
- Hide behind a faceless agency logo
- Pretend the climb was all smooth
- Hard-sell in the first line
- Lean on walls of text-only posts
Holding that cadence, an edit, a spec project, an origin story, and a build-in-public update several times a week while running a full agency, is the part almost nobody sustains, and it is exactly the gap CaptureFlow closes. CaptureFlow is an AI content agent that turns your expertise into weeks of on-brand content for every platform. You capture one idea in 5 minutes (a voice note, a screen recording, a clip of the edit you just shipped), and CaptureFlow, trained on your voice and your past posts, drafts native content for each channel, a LinkedIn post, an X thread, a carousel, a short video, so scaling the cadence never costs authenticity. See how the AI content agent works.
The systems underneath the posts
Two loops quietly turn 80 posts into inbound leads, warm outreach, and the agency's next client.
The spec-edit acquisition funnel
His feed is a prospecting machine. A spec edit shows a dream client the exact quality upgrade they would get, in public, so the pitch arrives as proof instead of a cold DM. The audience does the introductions.
The client-work flywheel
- 1Edit for a named creatorLara Acosta, Timothy Armoo, Jasmin Alić.
- 2Post the result, ask for a verdictThe edit plus 'what do you think?'
- 3Comments and the creator amplify itTheir audience sees the work and the credit.
- 4New founders reach outThey want the same upgrade for their own content.
- 5The next client becomes the next postThe portfolio grows one deliverable at a time.
Choosing the format
The edit itself, a short video, captioned with a question.
A re-edited public video of a brand he wants, with the founders tagged.
A photo or selfie plus the written arc of how he got here.
A walkthrough of the layers, sound design, and detail behind one edit.
Plain text or an image: a pricing test, a positioning call, a hire.
Build-in-public text on Kelpi.ai, numbers and lessons in the open.
This portfolio-led model is the agency mirror of the creator-led playbooks in this series. Diwas built Unchained partly by editing for creators like Jasmin Alić, and it is the template most agencies should study: make the client work the marketing, and show it before you sell it.
Your 30-day challenge
Run the playbook for a month. Turn your own client work and your own story into posts, one pillar at a time.
- Days 1-2: Pick your three best pieces of client work and post one, asking 'what do you think?'
- Days 3-4: Name the client and tag them in the post
- Days 5-7: Write your origin story, the wins and the doubts both
- Days 8-10: Spec-edit or redo one dream client's public content
- Days 11-12: Tag the founders who could actually hire you
- Days 13-14: Break down the craft behind one of your edits
- Days 15-17: Share one honest agency or pricing lesson
- Days 18-19: Post a behind-the-scenes look at your process
- Days 20-21: Ask a question that invites a real reply
- Days 22-24: Reshare your best-performing showcase
- Days 25-27: Document a new bet you're making (a product, a hire, a market)
- Days 28-30: Review analytics and double down on the format that reached furthest
Want the cadence without editing every caption from scratch? That is exactly what CaptureFlow's content agent automates. See pricing to start turning your client work into weeks of content.
The metrics to track weekly
| Metric | Benchmark to aim for |
|---|---|
| Posts per week | 3+ |
| Comments per post | 40+ |
| Comment-to-reaction ratio | 15%+ |
| Reactions per post | 150+ |
| Named clients per month | 4+ |
| Video share of posts | 50%+ |
The takeaways
- 01Make the client work the marketing. Diwas's biggest posts are simply the edits he shipped, captioned 'What do you think?'
- 02Optimize for the comment. He earns a 27% comment-to-reaction ratio, roughly four times the LinkedIn norm, because almost every post asks for a verdict.
- 03Prospect in public. 'POV: Resend hired us' spec edits turn dream clients into content and warm outreach at once.
- 04Tell the origin story. The 20-year-old-from-Nepal-with-nothing arc (573 reactions) is what turns an editor into a brand.
- 05Lead with video. 68% of his posts are video, and video and images reach nearly identically at ~215 reactions while text trails at 102.
- 06Batch-capture so a three-a-week cadence survives a full client roster.
Frequently asked questions
- How did Diwas Basnet grow his LinkedIn following?
- By turning his agency's client work into content, posting the edits themselves and asking for a verdict, about 3 times a week. Across 80 recent posts he averaged 205 reactions and a 27% comment-to-reaction ratio, and his account passed 27K followers.
- What kind of post performs best for Diwas Basnet?
- Client showcases and personal-win stories. His top post, an intro edit for Lara Acosta, earned 651 reactions, and the story of how a cold message to Lara built his agency earned 573.
- How often does Diwas Basnet post, and when?
- About 3.3 times a week across the 80 posts we analyzed, most often on Tuesday and Wednesday, though he posts across the whole week, weekends included.
- How do you apply this playbook without spending hours a week?
- Batch-capture your client work and your story, then let a content agent draft in your voice. CaptureFlow turns one 5-minute capture into a week of native posts across platforms, so you can hold the cadence without writing every post from scratch.
