How the best founders are actually growing their socials.
Deep-dive teardowns of real founder-led growth. Hundreds of posts analyzed, the systems reverse-engineered, so you can run the same plays.
Each playbook reverse-engineers one founder's LinkedIn growth into the hooks, posting cadence, and content pillars behind it, then hands you the exact plays to run. Once you know the play, CaptureFlow turns one idea into weeks of on-brand content for every platform.
How Mercy Emeka Never Publishes a Post Under 461 Reactions
A teardown of 87 posts from brand strategist Mercy Emeka: the six content pillars, the 53% organic comment ratio, and the highest floor we have measured.
How Will McTighe Posts Every Single Day Without a Weak Week
A teardown of 100 posts from creator Will McTighe: the six content pillars, a flat seven-day week, and why his mindset posts outreach his AI ones 3 to 1.
How Richard van der Blom Built Authority on 1.3M Posts of Data
A teardown of 97 posts from algorithm researcher Richard van der Blom: the six content pillars, and why the man who measures reach has surprisingly little of it.
How Richard Goold Outperforms Accounts 10x His Size
A teardown of 99 posts from growth advisor Richard Goold: the six content pillars, the one-sentence-per-line format, and a genuinely flat seven-day week.
How Mischa Collins Built 66K Followers on Visible Progress
A teardown of 94 posts from personal branding consultant Mischa Collins: the six content pillars and the arc from redundancy to the Cannes Lions stage.
How Louis Grenier Satirises the Platform He Publishes On
A teardown of 100 posts from positioning author Louis Grenier: the six content pillars, the lowest reach in this series, and what his reaction mix reveals.
How Vedika Bhaia Built 321K Followers on Curiosity
A teardown of 100 posts from Social Capital Inc founder Vedika Bhaia: the six content pillars, the 216-word median, and the observation habit behind the reach.
How Wispr Flow's CEO Turned a Porsche Into 6,888 Reactions
A teardown of 106 posts from Wispr Flow CEO Tanay Kothari: the six content pillars, the stunt that drew 1,632 comments, and the format he underuses.
How Tycho Luijten Turned B2B Marketing Into Sketch Comedy
A teardown of 78 posts from Dapper CEO Tycho Luijten: the six content pillars, the recurring cast, and why 64% of his output is video.
How Yanni Pappas Out-Reached His Own Follower Count
A teardown of 97 posts from creator and marketer Yanni Pappas: the six content pillars, the 78-word median, and the two modes that make a 19K account punch far above it.
How Mark Ritson Wins on LinkedIn Without Trying To
A teardown of 169 posts from MiniMBA founder Mark Ritson: a 29-word median, joke hashtags, and the video format he uses least and performs best on.
How Marty Cagan Wins on LinkedIn by Pointing Away From It
A teardown of 97 posts from SVPG's Marty Cagan: the six content pillars, the 55-word median, and why 46 of his posts link out despite every rule saying not to.
How Dr. Brigette Hyacinth Built a 4M-Follower Leadership Brand
A teardown of 125 posts from leadership author Dr. Brigette Hyacinth: the six pillars, and an image-to-text reach gap of nearly 100 to 1.
How Grace Andrews Turned One Career Pivot Into 156K Followers
A teardown of 86 posts from Grace Andrews: the six content pillars, a 333-word median, and a floor no post in the sample fell below.
How beehiiv's CEO Built an Audience on Published Numbers
A teardown of 100 posts from beehiiv CEO Tyler Denk: the six content pillars, the radical financial transparency, and why a daily cadence earns almost no reposts.
How Lovable's Design Lead Built a 103K Launch Engine
A teardown of 91 posts from Lovable's Felix Haas: the six content pillars, why his videos beat his images, and the floor that keeps every post above 100 reactions.
How Emilia Möller Built a 69K Audience on Carousels Alone
A teardown of 97 posts from Searchable's Emilia Möller: the six content pillars, the 397-word median, and hard evidence that republishing the same post decays.
How April Dunford Built an Authority Brand on 0.7 Posts a Week
A teardown of 100 posts from positioning authority April Dunford: the six content pillars, the hook patterns, and the depth-over-cadence model behind a 14.3% comment ratio.
How Justin Wright Systematised His Way to 722K Followers
A teardown of 128 posts from KnownLeaders founder Justin Wright: the six content pillars, the repost ask on 117 of them, and the rerun habit behind a 4,063 average.
How Colby Kultgen Built a 519K Wisdom Account on LinkedIn
A teardown of 100 posts from 1% Better founder Colby Kultgen: the six content pillars, the confession hooks, and the image habit behind a 3,175-reaction average.
How Lily Ray Became the SEO Industry's Default News Wire
A teardown of 100 posts from search authority Lily Ray: the six content pillars, the hook patterns, and the evidence-first habit behind an unusually high repost rate.
How Tim Denning Built a 600K Anti-Corporate Audience
A teardown of 141 posts from writer Tim Denning: the six content pillars, the single-sentence hooks, and the 8.7-a-week cadence behind a 1,345-reaction average.
How 20VC's Harry Stebbings Wins LinkedIn With Personal Stories
A teardown of 100 posts from 20VC founder Harry Stebbings: the six content pillars, the provocation hooks behind an 18% comment ratio, and why his promos underperform.
How Corporate Natalie Built a 346K Comedy Brand on LinkedIn
A teardown of 100 posts from creator Corporate Natalie: the six content pillars, the 68-character captions, and the sponsorship model behind a 2,493-reaction average.
How Lara Acosta Turned Her Story Into 348K Followers
A teardown of 100 posts from Forbes 30u30 creator Lara Acosta: the seven content pillars, the hook patterns, and the funnel and flywheel behind the reach.
How Lenny Rachitsky Grew on LinkedIn by Curating, Not Creating
A teardown of 100 posts from Lenny Rachitsky (Lenny's Newsletter, ex-Airbnb PM): the six content pillars, the hook patterns, and the repurposing loop behind 387K+ followers.
How SparkToro's Rand Fishkin Built Authority on Original Research
A teardown of 100 posts from SparkToro founder and Zero Click Marketing co-author Rand Fishkin: the six content pillars, the hooks, and the two loops behind the research-led reach.
How Jade Bonacolta Became LinkedIn's #1 Female Creator
A teardown of 100 posts from The Quiet Rich founder Jade Bonacolta: the six content pillars, the hook patterns, and the content-to-cohort funnel behind 484K+ followers.
How Aakash Gupta Grew on LinkedIn by Teardown, Not Reach
A teardown of 100 posts from Product Growth's Aakash Gupta: the six content pillars, the expert-teardown hooks, and the near-daily cadence and comment ratio behind the audience.
How Marvin Sanginés Turns Personal Branding Into Pipeline
A teardown of 86 posts from notus founder Marvin Sanginés: the six content pillars, the hook patterns, and the lead-magnet and documentation loops behind a bootstrapped agency built on LinkedIn.
How ColdIQ's Michel Lieben Turned GTM Into a Content Machine
A teardown of 83 posts from ColdIQ founder Michel Lieben: the six content pillars, the hook patterns, and the give-it-away funnel and team-amplification loop behind a 77K-follower audience.
How Morgan Young Became LinkedIn's Youngest Gen Z Top Voice
A teardown of 100 posts from Hyphenate Media founder Morgan Young: the six content pillars, the hook patterns, and the community loops behind the reach.
How Kane Kallaway Turns AI Breakdowns Into a Following
A teardown of 100 posts from sandcastles.ai cofounder Kane Kallaway: the six content pillars, the hook patterns, and the two loops behind a 33K-follower, high-comment LinkedIn audience.
How Amy Watts Makes B2B Marketing Fun
A teardown of 100 posts from B2B social strategist Amy Watts: the six content pillars, the hook patterns, and the conversation loops that punch far above her 16.5K followers.
How Fluently's CEO Turned Rejection Into a Founder Brand
A teardown of 100 posts from Fluently CEO Yurii Rebryk: the six content pillars, the hook patterns, and the lead-magnet and credibility loops behind the reach.
How Hannah Zhang Turns a Nonlinear Career Into a Brand
A teardown of 100 posts from creator and marketer Hannah Zhang: the six content pillars, the hook patterns, and the personal-brand engine behind a 31K-follower LinkedIn audience.
How Eric Lay Turns Content Teardowns Into Pipeline
A teardown of 100 posts from Virio CEO Eric Lay: the six content pillars, the hook patterns, and the pipeline loops behind a 45K-follower content-led GTM audience.
How Daniel Priestley Turns Frameworks Into Pipeline
A teardown of 100 posts from Dent Global and ScoreApp founder Daniel Priestley: the six content pillars, the hook patterns, and the Everyday CTA loop behind a 144K-follower audience.
How Kieran Flanagan Turns AI Experiments Into an Audience
A teardown of 100 posts from ex-HubSpot and Zapier CMO Kieran Flanagan: the six content pillars, the hook patterns, and the learn-in-public loop behind a 112K-follower B2B marketing audience.
How MKT1's Emily Kramer Turns Marketing Systems Into Reach
A teardown of 100 posts from MKT1 co-founder Emily Kramer: the six content pillars, the hook patterns, and the research-to-content engine behind a 51K-follower audience.
How Sam Parr Turns Interviews Into a Content Machine
A teardown of 100 posts from Hampton founder and My First Million co-host Sam Parr: the six content pillars, the hook patterns, and the podcast-clip and Hampton loops behind an 88K-follower audience.
How Sophie Miller Turned B2B Marketing Into a Group Chat
A teardown of 100 posts from Pretty Little Marketer founder Sophie Miller: the six content pillars, the hook patterns, and the community flywheel behind the reach.
How Diwas Basnet Turned Client Work Into an Agency
A teardown of 80 posts from Unchained founder Diwas Basnet: the six content pillars, the hook patterns, and the spec-edit client-acquisition loop behind a 27K-follower audience.
How Ankur Warikoo Built a 2.6M Following on Life Lessons
A teardown of 100 posts from creator and founder Ankur Warikoo: the six content pillars, the hook patterns, and the story-to-authority loops behind a 2.6M-follower audience.
How Alicia Teltz Built a Business Documenting the Leap
A teardown of 100 posts from ex-LinkedIn exec Alicia Teltz: the build-in-public milestones, the raw honesty, and the six pillars behind a 39% comment ratio and a full-time creator business.
How Nick Broekema Turns Life Stories Into Client Demand
A teardown of 100 posts from ex-designer Nick Broekema: the vulnerable stories, the infographic craft, and the six pillars behind a 46% comment ratio and a 100% inbound business.
How Maja Voje Turns GTM Frameworks Into a Comment Engine
A teardown of 100 posts from bestselling GTM author Maja Voje: the Claude Code system, the give-it-all-away lead magnets, and the six pillars behind a 62% comment ratio.
How Dharmesh Shah Turns Building in Public Into 1.2M Followers
A teardown of 100 posts from HubSpot co-founder Dharmesh Shah: the BREAKING NEWS format, the build-in-public loop, and the six pillars behind a 1.2M-follower audience built on plain text.
How Magali De Reu Sells the Person, Not the Expertise
A teardown of 100 posts from personality-first coach Magali De Reu: the six pillars, the hooks, and the STORM framework behind a 38% comment ratio and a six-figure solo business.
How Pierre Herubel Turns B2B Frameworks Into Clients
A teardown of 100 posts from B2B content strategist Pierre Herubel: the six content pillars, the hooks, and the framework-to-client loop behind a 22% comment ratio.
How Charlie Hills Grew to 243K Teaching People to Use AI
A teardown of 100 posts from AI educator Charlie Hills: the six content pillars, the hooks, and the save-and-share loop behind daily visual guides and 243K followers.
How Marc Lou Turns Radical Transparency Into an Audience
A teardown of 100 posts from solopreneur Marc Lou: the six content pillars, the hooks, and the volume-and-honesty loop that turns public revenue into reach.
How Jasmin Alić Grew to 370K by Living in the Comments
A teardown of 121 posts from LinkedIn coach Jasmin Alić: the six content pillars, the hooks, and the reply-first loop behind a 67% comment-to-reaction ratio.
How Breakcold's Arnaud Belinga Builds Trust With Radical Transparency
A teardown of 100 posts from Breakcold co-founder Arnaud Belinga: the six content pillars, the hook patterns, and the reply-to-unlock loop behind a comment-to-reaction ratio nearly 10x the LinkedIn norm.
How Nate Herkelman Turns AI News Into a 400K-Member Community
A teardown of 100 posts from AI Automation Society founder Nate Herkelman: the six content pillars, the hook patterns, and the funnel that turns a same-day tool test into community members.
How Justin Welsh Built a Life-First Solopreneur Brand
A teardown of 100 posts from solopreneur Justin Welsh: the six life-first content pillars, the hook patterns, and the newsletter funnel behind $15M in one-person revenue.
How Ross Simmonds Turned Distribution Into the Whole Strategy
A teardown of 100 posts from Foundation's Ross Simmonds: the six content pillars, the hook patterns, and the distribution systems behind an account built for comments, not virality.
How Codie Sanchez Turned One-Liners Into a Media Empire
A teardown of 100 posts from Contrarian Thinking founder Codie Sanchez: the six content pillars, the one-line hooks, and the funnel that turns a caption into a business-buying student.
How Matt Gray Built a 918K-Follower Personal-Brand Machine
A teardown of 100 posts from Founder OS's Matt Gray: the seven content pillars, the hook patterns, and the lead-magnet loop behind a 42% comment-to-reaction ratio.
How Diandra Escobar Turned Comments Into a Content Flywheel
A teardown of 100 posts from Distinctiva founder Diandra Escobar: the content pillars, hook patterns, and the comment-fueled flywheel behind a 56% reply rate.
How Nicolas Cole Built a Giveaway-Led Ghostwriting Empire
A teardown of 100 posts from Ship 30 for 30 co-founder Nicolas Cole: the six content pillars, hook patterns, and the comment-to-DM funnel behind a 97.6% comment ratio.
How Katelyn Bourgoin Turned Comments Into Her Real Growth Metric
A teardown of 82 of Katelyn Bourgoin's most recent LinkedIn posts: the 5 content pillars, the hook patterns, and the high-trust funnel behind a 48.5% comment-to-reaction ratio.
How Amanda Natividad Built a Zero-Click Content Engine on LinkedIn
A teardown of 100 posts from SparkToro's Amanda Natividad: the six content pillars, seven hooks, and the 31% comment ratio behind her zero-click LinkedIn approach.
How Sahil Bloom Turns Ideas Into Daily LinkedIn Reach
A teardown of 100 posts from NYT bestselling author Sahil Bloom: the six content pillars, the two-line hook, and the lead-magnet loop behind 716K followers.
How Chris Donnelly Turned LinkedIn Into a Comment Machine
A teardown of 100 posts from Searchable co-founder Chris Donnelly: the six content pillars, the seven hooks, and the comment engine driving 10x the LinkedIn norm.
How Klowt's Amelia Sordell Built a Founder-Brand Agency From Her Own Feed
A teardown of 100 posts from Klowt founder Amelia Sordell: the seven content pillars, the hook patterns, and the comment-driven loop that makes her own account the proof.
How Ruben Hassid Turned Free AI Guides Into 895K Followers
A teardown of 100 posts from AI creator Ruben Hassid: the six content pillars, the hook patterns, and the lead-magnet loop that turns one saveable infographic into newsletter subscribers.
How Dan Koe Built a One-Person Brand on Conviction
A teardown of 100 posts from writer and Eden founder Dan Koe: the seven content pillars, the hook patterns, and the essay funnel behind 179K followers.
How Lovable's Elena Verna Built a B2B Growth Authority
A teardown of 100 posts from Lovable's Elena Verna: the six content pillars, the hook patterns, and the comment-driven authority loop behind her 227K-follower B2B brand.
How Wes Kao Built an Executive-Communication Authority
A teardown of 100 posts from Maven co-founder and executive coach Wes Kao: the six content pillars, the reframe hooks, and the authority funnel behind an unusually high comment-to-reaction ratio.
How Exit Five's Dave Gerhardt Turned B2B Marketing Into a Community Engine
A teardown of 100 posts from Exit Five founder Dave Gerhardt: the six content pillars, the hooks, and the comment engine that runs at roughly five times the LinkedIn norm.
How Jess Ramos Turned SQL Into a Data-Creator Business
A teardown of 100 posts from data creator Jess Ramos: the six content pillars, the hook patterns, and the trust loop that turns free SQL lessons into brand deals and speaking gigs.
How Steven Bartlett Turned a Podcast Into a LinkedIn Machine
A teardown of 100 posts and 615K+ reactions from Steven Bartlett: the guest-clip volume engine, the aphorism reach engine, the hiring ceiling, and the Diary Of A CEO flywheel.
How Lovable's CEO Built a Milestone-Led Founder Brand
A teardown of 100 posts from Lovable CEO Anton Osika: the six content pillars, the hook patterns, and the hiring and customer-proof loops behind the reach.
How RB2B's Adam Robinson Built a Following on Radical Transparency
A teardown of 100 posts from bootstrapped B2B founder Adam Robinson: the six content pillars, the hook patterns, and the trust and launch loops behind RB2B and MoltSets.
How Greg Isenberg Turned AI News Into an Idea Engine
A teardown of 100 posts from Late Checkout's Greg Isenberg: the six content pillars, the hook patterns, and the idea-to-product and debate loops behind the reach.
Stop studying growth. Start compounding it.
7-day free trial · Cancel anytime